Convenience stores are high-traffic retail locations, attracting a broad audience who may not be engaging with traditional media.
High-visibility digital screens provide an unobtrusive yet visible way to reach people inside the convenience store, without interrupting their experience.
-
- Visibility – High-definition video display screens, located near the entrance and check-out areas
- Scale – Located in the #1 convenience store in the United States, 8,900+ locations
- Recall – Frequent consumer foot traffic enables marketers to build repeated recall with their target audience
- Local – On average, people travel a half-mile to the convenience store, making them an ideal environment to reach local residents
- Content – Entertainment and quiz content helps to attract consumer attention
